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Keep Grand Opening Celebrations Going

Did you know, it takes up to three years for us to stop referring to a grand opening location as "that new place"?

Sounds crazy... but stay with me here…

It's because we are creatures of habit and we get stressed out when we have to change our usual patterns. Our time is precious and we guard it by sticking with the familiar, unless of course, the 'new' is made very easy and inviting.

These past decades, interviewing hundreds of merchants and customers, has shown me this quirk of our minds. And you know what I found out...

We also remember places by the OTHER places that are next to them, the ones we already have familiar in our brains; it's a trusted mental reference framework if you will.

Certainly, if you know where you want to go; and can remember the name; then your phone is a great navigator.

However, if you are opening a new location, and want it to be quickly and easily discovered, then building location and brand awareness is a real challenge.

Low foot traffic within the first year is the primary cause of retail closures.

So if you are opening another business location, here’s something that might help.

Imagine mailing your customers a really appreciated unique print piece to prompt:

"How clever and thoughtful of them”

"I see where their new place is now”

"This will be great to keep in my car"

Here’s the deal...

Offering an informational gift becomes proactive customer service for your potential patrons. 

This builds trust and loyalty; and, if you wanted to, you could also give this word-of-mouth tool out at your location, after you open.

Now I understand, as a business owner myself, what it feels like to try and spot all the inherent risks while steering into unkown waters.s

All I’m saying is to take a look at all the communication options, well before you are in the throes of your move. And besides, let’s keep that grand opening celebration going a bit longer!

Here’s what I suggest ...

In a short call, if you wish, we can discuss your client communication plan for your upcoming location. If a direct mailing makes sense; then you can decide if a grand opening guide is a piece of collateral to help build your brand.

Iris Orsini

I assist you with the

Funding Strategy • Content Creation • Design • Production • Distribution Plan

Schedule your complimentary discovery session today.

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