We rocked the boat with our interactive cruise ship music festival app!

We're excited to share our experience of designing a mobile app for an amazing music festival that took place on the gorgeous MSC Davina cruise ship.

If you've ever been on a cruise ship, you know how vast and confusing it can be to navigate. Add dozens of artists playing at various times and venues across different deck levels, and you have a six-day extravaganza that's both exciting and overwhelming. Many guests bring gifts, stickers, tokens, and mementos of all sorts to share, but for us, it was all about sharing our digital experience tool. Teaming up with fellow cruiser, Kevin Revie (developer extraordinaire), allowed us to nail it!

We believe that designing with enthusiasm leads to magic, and that's exactly what happened.

In this post, we'll take a closer look at the tools we built. Here are some IOS screen shots so you can see the HandyGuide map portion in action.

Not everyone on this adventure wanted to be tethered to their phone.

For those that just wanted a physical piece, we provided a PDF printable of the deck levels.

And a prequel to building out such a navigation app was the branding and icon development for the mapping.

Let us know if you’d like to see more of this particular app, or have interest in building your own interactive concierge tool.

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